BMW Metaverse factory planning and vehicle development

BMW Group is utilising metaverse technologies to plan and develop its upcoming electric vehicle plant in Debrecen, Hungary, scheduled to open in 2025. This marks BMW Group's first entirely virtual facility planning and validation in partnership with NVIDIA. The project adopts a digital-first strategy, employing NVIDIA Omniverse Enterprise, a platform for constructing and managing 3D industrial metaverse applications, to validate and optimise intricate manufacturing systems, including layouts, robotics, and logistics, through real-time digital twin simulations.

BMW and NVIDIA Logos
  • Case study dates
    -
  • Countries involved
    Germany
    Hungary
  • Organisations involved
    BMW
    NVIDIA
  • Technological area
    Augmented Reality
    Connectivity / networking (5G, 6G, …)
    Digital Twins
    Internet of Things
    Virtual Reality
    Virtual Worlds
  • Type of case study
    Product Development
  • Sector
    Manufacturing
    Automotive
  • Status
    Experimentation